Amanda Fiedler

Amanda Fiedler is an esthetician and lash designer offering exclusive services to women who see beauty as a conscious act of self-care. Her services include personalized design, lash treatments, and facial aesthetic protocols designed for those who demand precise results and a high-quality experience. Her clients are women who know what they want and recognize when they are dealing with someone who delivers.

Challenge: Amanda operated in a market saturated with professionals with generic looks and interchangeable communication. Without a defined identity, it was difficult to justify a high-end positioning and attract a clientele aligned with the level of service she already provided.

Solution: We built the identity from a monogram — the initials AF of Amanda Fiedler — which functions as both a signature and a symbol. The photographic direction was developed to show real women under lighting that highlights what is most precious in her work: the lashes. We didn't sell a service. We built a presence.

Amanda Fiedler™ — Estética além da beleza